In 2010, the National Association for Fixed Annuities (NAFA) designated June as National Annuity Awareness Month (NAAM) to help educate Americans on the important role of annuities as part of a secure retirement savings plan. In 2014, with a common desire to serve consumers by helping them understand annuity products, NAFA and several other industry associations came together to establish the Coalition for Annuity Awareness.
Since 2014, the Coalition and sponsors of National Annuity Awareness Month have partnered together to provide educational material, webcasts and social media communications to help educate financial professionals, the public and elected officials on the important role of annuity products in planning for retirement and creating income for life. During the month of June, an array of educational resources and awareness tools are available, and the Coalition works to circulate positive and accurate messages regarding annuities in support of the NAAM mission.